Sales 101 teaches basic sales philosophies and concepts that will help you better connect with your customers and teach you how to guide the conversation to get the information you need to provide the best service possible. In the lessons enclosed, we will discuss:

1. The Basics
   1. Selling isn’t difficult.
   2. Sell yourself.
   3. You’re the PROFESSIONAL.
   4. Know your customer.
   5. Provide the experience.
   6. The 7 steps of sales.
      
2. The Approach
   1. Know your products
   2. POP material – your silent sales partner.
   3. Your customer is ready to buy.
   4. Asking questions – your most important tool.
   5. Listen more than you talk.
      
3. The Presentation
   1. K.I.S.S. – Keep it simple.
   2. Your best customer is an educated buyer.
   3. Show and SELL!
   4. Benefit key words.
   5. Ask, don’t pressure.
   6. The simple question that changed EVERYTHING.
      
4. Overcoming Objections
   1. Typical objections.
   2. Unvoiced objections.
   3. Don’t get defensive.
   4. Understanding your customer.
   5. Build trust through empathy.
   6. Value vs. Price.
   7. Practice overcoming objections.
      
5. Benefits of the Ask
   1. One-A-Day adds up.
   2. Devoted fans are better than satisfied customers.
      
6. Closing the Sale
   1. What’s stopping you?
   2. Top 10 reasons you don’t close.
      
7. Lesson Review